Counting Conversations

In my ministry career, we used to say it was important to count conversations. The more authentic, deep, and personal interactions, the better off we were building the trusted relationships it took to have an impact in others’ lives. I think the same will be true for Kardia Media. Especially out the gate, the more conversations about the direction of Kardia, partnerships to be had, structures to consider, methods to be used, the better off we may become.

Although we are still working out the business financial model, we had great conversations around direction the past week. The conversations we’ve had with mentors, new contacts, and potential business clients were exciting.

I met with an incredibly impressive media person last week. She has done sales and has killed it. Now, she invests in thought leaders and is building a significant content business for her clients. Their business model aligns well with Kardia because they can build out a 365 day content plan for individuals that convert into sales, awareness, and brand building. We are working on a partnership between our companies as we speak. I look forward to telling you more about that in the future.

Also, we had my buddy John Riordan in town. He’s a leadership development consultant. I got to give him some of my thoughts on turning his huge content library into converted sales, and we will see how that develops over the coming weeks. But, he has an email list that is impressive full of past clients who know, like, and trust him. Having an email list is gold in the marketing world. Developing, nurturing, and utilizing a list well should be on the top of any businesses mind. Then, building a media plan around that list can create real momentum. I look forward to further interactions with John. He has a great saying, “Be yourself. With more skill.” He’s tremendous at helping individuals and organizations grow.

We also had some professional success from some of the content we are helping produce. I posted on my personal Facebook and Kardia Twitter (please follow us there) stream about a recent production of short form videos that knocked it out of the park for a non-profit. We love this non-profit, and the leader of that non-profit will be my first podcast interview for the upcoming release in August of my branded show. Anyway, we repurposed a Youtube podcast episode into 10 short form videos to drop on social platforms. The first one that was released has already been seen nearly 7,000 times, shared nearly 150 times, and has dozens of comments.

The reason we believe a content company like Kardia can do well is because the reach you can achieve with an impactful story in today’s new media landscape. We are seeing proof of that hypothesis on a weekly basis now as we ramp up content releases. We will see where this leads, but we feel we are on the right track despite not necessarily having the business model fully tuned.

I look forward to another week of building this dream of creating meaningful content. Thanks for walking with me through it.

God bless,
tf

P.S. What would you like to hear about with this weekly email? Send me a note and let me know. I’m going to continue sending out highlights of my week as we build this thing.